No More Time-Wasting.


Photos By Alex
Karen Millen Culottes (Similar HERE)  // Lavish Alice Top // CLUSE Watch (Similar HERE)
YSL Bag (Similar HERE) // Heels (Similar HERE) // Celine Sunglasses

So you may have seen on my Insta stories/Snapchat that I’ve been shopping. I literally go through crazy phases. I might not shop for 3 months on end and then all of a sudden, a day comes along where I literally want everything in New York City. Yesterday was one of those days. I woke up early and went to the park (nearly finished this book by the way, can’t wait to share my thoughts) and on my way back to my apartment, I decided it was going to be a shopping day. I’m definitely not an impulse buyer, I really think things through – especially big purchases – so I love spending a day in the shops at the beginning of each season to check out the things I want to invest into. Autumn/Winter is my all-time favourite season, so I take this particular day in August VERY seriously. Haha! I picked up some nice bits and also decided on some more expensive pieces that I’m going to save for, so over the next few weeks, I’ll share a haul over on my Youtube Channel. I personally LOVE watching haul videos, as I get loads of ideas, so hopefully you’ll like that when it goes live. In the meantime though, definitely check out my latest shopping post here on the blog – I shared the 5 Key Pieces your wardrobe needs this Autumn.


So although I’ve been on the lookout for some new pieces, I’ve still been wearing some old favourites which you can see in this look. Black, White, simple & to-the-point. My favourite kind of outfit. I got these stripe trousers from Karen Millen last year and wow, have I worn them a lot. Such a great pair to have in the back of the wardrobe and I can literally always rely on them to make it look like I’ve made a lot more effort than I actually have. The BEST kind of clothes, right!? They’re old stock but I found some similar options (linked below) and here is the black bodysuit I’m wearing with them. A new find from one of my favourite online brands and something I think everyone should have in their wardrobe….in every colour. Always invest in the pieces you can rely on.



Besides my little shopping escapade, I had a pretty chill weekend which was lovely. It’s really only in the last few months that I’ve learned how to take proper days off. Of course, I’m always still insta-storying & snapchatting (that never feels like work for me anyway) but I mean proper time away from the laptop. The book I’m reading at the moment is all about learning how to do less and I have to say, it has really struck a chord with me. I know I’m not alone when I say it’s very easy these days to feel overwhelmed. There just seems to be so much we all want/need to do and just not enough time to do it. But the thing it, there is time. You just have to know how to utilize it well. There are tricks.

You’ll know from some of my previous posts (how to be more productive, 5 easy ways to be more organized, etc.) that I’m always looking for and finding ways to improve. You all know that I live here in New York which is probably one of the most fun cities out there. You also know that I absolutely love my work and that I’m very career-focused. So I’m ALWAYS looking for ways to balance both. The book I’ve just recently read, I will say, isn’t the best one I’ve EVER read (still haven’t found one to beat Gary Vee’s) but it has definitely taught me certain ways to be smarter with my time. Seeing as I’m just coming to the end of the book, I figured I’d use today’s post to share the key takeaways, in relation to time-efficiency:

1. The 80/20 Rule: Basically this stands for the fact that more often than not, 20% of the work you do accounts for 80% of the profit/output. When I read this in the book, I closed the page, actually thought it through and realized it is SO true. In relation to emails, brand collaborations….everything, 20% of the stuff is super important to my business/brand and nearly always, the other 80% is just noise/inefficient use of time. So since reading about this rule, I’ve really started to look at things differently. I love when people give examples, so here goes. E.G: In relation to working with brands – personally, I’m the type of blogger who doesn’t like working with a million different brands at once. a) I don’t think it’s authentic, b) I don’t think it’s a good business move and c) Before long, it will mean that I will lose the trust of you, my readers. So instead of working with 100% of the brands who get in touch with me, I choose the 20% I truly love and WANT to work with. I build up relationships with these brands which often leads to working together on a long-term basis and I value them so so much. It’s a win-win for everyone. I have guaranteed income coming in from the brands I adore working with and as a result, has allowed me to say no to the other 80% which wouldn’t be an efficient use of my time. Sounds very simple, but give it a go. Definitely applies to emails too. When you think about it, only about 20% a day are usually worthwhile, right? Keep this rule in mind and before you know, it will free up time you’ve been wasting.


2. Outsource: So the author of the book states several times throughout the book that every single day, 70% of your tasks should be outsourced/delegated. Now of course, this may be more applicable to people who run their own business/work for themselves (seeing as we’re typically the ones who think we can do it all)…so as you can imagine, it really got me thinking. My biggest complaint every day is that I NEVER tick everything off my to-do list. I do believe that a lot of business owners/entrepreneurs will relate (we all have a tendency to over-estimate how much we can do) and this book reminds us that we don’t always have to do it all. We can (& need) to ask for help. When I looked at my to-do list for the week this morning, I genuinely realized that at least 50% could be delegated (I’ll get to the 70% eventually, haha!). As I type, I actually have someone here in the apartment helping re-organize my office, not because I can’t do it myself but because there are smarter ways to use my time.

3. The ‘Delete, Deal or Delegate’ Rule: …& finally, how you should tackle everything. The 3 D’s. This third and final takeaway from the book has been a big eye-opener for me when it comes to emails. The way Kaelin & I have started to use it for the Retro Flame inbox (you’d probably be shocked if you knew how many emails we typically get each day) is that when an email comes through to me, I either a) DELETE it, b) star it green which means I’ve DELEGATED it to Kaelin or c) star it red which means I will DEAL with it asap. Again, very simple, but VERY effective….& can be used in relation to loads of things.

So as I said, these were the big time-saving methods I learned from the book (here is the link to the book by the way, incase you want to purchase) and I hope even one of them will help you too or at least open your eyes to new ways you can do things.

Remember, there is ALWAYS enough time once you’re smart about it.

Hope you’ve all had a great start to the week,
Erika x


  1. […] way to start the week for sure. Last week, I had a quick chat about new tricks that have really helped me to stop time-wasting & the week before, I talked through some reasons I’m really feeling more determined than […]

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