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Fashion Styling: They only want you when your Seve...

Fashion Styling: They only want you when your Seventeen

Styling: Erika Fox (Retro Flame)
Model: Kaelin Fox @ UPFRONT

OK I am so so so so so excited to finally be able to show you this shoot I styled a few months back. It was published today in XO Magazine, you can check it out HERE. When we did the shoot, it was the time when grunge, 90’s & that “Tumblr girl look” were really popular so I was so delighted to be able to be so creative with the styling. A lot of the clothes I used are my own & many are pieces I added a bit of DIY to. The oversized denim jacket which you see in some of the shots, I got in Brick Lane in London during my trip there in April & I added the studs to the shoulders myself on the morning of the shoot (last minute as usual) & altogether it cost just under €20. I absolutely love it & being honest, I wish I had brought it to NYC with me. The check shirt is also a little DIY project of mine. I bought it in the mens section of Dunnes for €5 and then just chopped off the sleeves & added some studs. The result was a very inexpensive Topshop lookalike :)

The model is my very patient & gorgeous sister, Kaelin. I love doing shoots with her because more often than not she really advises me with the styling & lets me know what’s working & what’s not. This shoot was more than perfect for her as she has a really daring & interesting style herself, so I think that’s why this look really works with her. Her ombre hair was ideal & most of the cool jewellery you see is from her HUGE collection. Take a look at her Tumblr HERE to see all her inspirations.

The other contributors to this team are of course, the amazing Saibh Egan & Flora Psarianos. Oh how I miss these girls here in NYC !! I know I’ve said this before, but I adore working with these two, every shoot we do is always so fun & I’m really looking forward to getting stuck into some more shoots once I get home in September :)

So I really hope you like it – I would love to hear what you think? Also, isn’t the title great? Saibh got the inspiration from this song below -check it out !

Hope you are all having a great day !
Stylishly yours,
Erika x


  1. Lisa

    19 June

    Your sister is gorgeous! great shoot.
    Love the denim jacket.
    X
    http://dresseddamsel.blogspot.ie/

  2. Love this shoot! The denim jacket is pretty cool and I love how you styled the grey Topshop dress – you’re given me plenty of DIY ideas! =)

    Aishling
    http://lestage2012.blogspot.com/

  3. Charlotte

    19 June

    those pictures are AMAZING! ♥

  4. Saibh Egan

    19 June

    lovely post Erika! xx

  5. Yasmin;

    19 June

    These shots are amazing such great styling! Well done!! xx

  6. Emma Louise

    19 June

    Gorgeus photos. Is that grey dress the Topshop one? If not, where did you get it? When I finally got around to buying the topshop they’d sold out and I’ve been looking for a similar one ever since

    • Erika Fox

      22 June

      Hey hun, yeah that’s the Topshop one, I got it in the sale ! I think I saw a similar one in New Look before, hope you find one xx

  7. Great post Erika, but I’m biased ;) Roll on September xx

  8. amazing!!!! fair play, really love it

  9. amazinggg styling!

    XO Sahra
    EffortlessCool

  10. Hahaha what an accurate title. Fantastic art direction, styling and model! Love your blog. Definitely a new fan of yours! xo Jade

    http://in-the-loop-blog.blogspot.com

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